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  • Men's Original Collection 2024 Summer “Modern Boy”

Men's Original Collection 2024 Summer “Modern Boy”

Graphic design: Naonori Yago

Otoko no Kimono - Seasonal Mens Collection

Making kimono a choice in your wardrobe

The GINZA MOTOJI Otoko no Kimono Seasonal Collection, was launched in the autumn of 2015 by Keita Motoji and is now entering its 13th season.

A touch of playfulness, excecuted with high-quality materials and skilled craftsmanship, the concept is to propose a more contemporary way of wearing kimono that fits the current era.  

2024 Summer「Modern Boy」

Beggining 10/05/2024

男のきもの シーズナルコレクション2024夏「モダンボーイ」 デザイン 矢後 直規(Naonori YAGO)

From the 1920s to the 1930s, amidst the liberal currents of the Taisho Democracy and global industrialization, a notable shift from traditional craftsmanship to mass production was taking place.
With Ginza as center stage, young people embraced Western styles eagerly, earning them the nickname of mobo, or modern boys. The impact of their daring and modern styles influenced the nation.

Fast forward almost a century, and there's a fresh perspective on the age of mass production and consumption. Today, amidst abundance, there's a growing appreciation for the craftsmanship of long ago, a recognition that handmade items possess a timeless value.

Enter the streets of Ginza once more, where a curated collection beckons the modern boys of today. This collection features an array of original items such as kimono, obi, and yukata. A nod to tradition with a modern twist.

 

LOOK BOOK

LOOK 1
Retro Cafe

銀座もとじ男のきものシーズナルコレクション2024夏 LOOK 1 レトロ喫茶で昭和を感じて

Why not escape the heat and enjoy a nostalgic moment in a retro café, wearing seiji-iro(青磁色), a color that took the early Showa period by storm. The kimono is made of breezy Akagi Tsumugi kimono and is hand dyed with the popular color just at the hem. The look is paired with a striped haori.

LOOK 2
Wandering around Ginza

銀座もとじ男のきものシーズナルコレクション2024夏 LOOK 2 銀座でぶらぶら散策を

Would you like to take a stroll in Ginza, reminiscing about the days when the 'Mobo' used to stride confidently through the area? Imagine a scene where the view stretches from Sanbara Street in Ginza up to the sky, depicted in a this Akagi Tsumugi kimono with a gradation from dark brown to light blue, paired with a sumi coloured joufu obi.

LOOK 3
Wearing art, visting the museum.

銀座もとじ男のきものシーズナルコレクション2024夏 LOOK 3 アートを纏って美術館巡りを

Would you like to enjoy a tour of an art museum adorned in art itself? Wearing an  Akashi Chijimi kimono, woven with fine kasuri, inspired by the fresh buds of willows, paired with an abstract, plant-dyed obi that utilizes expressions from the Surrealism art movement popular in the early Showa period.

LOOK 4
At a Jazz Bar

銀座もとじ男のきものシーズナルコレクション2024夏 LOOK 4 ミュージックバーで大人なひと時を

How about enjoying a sophisticated moment at a music bar where you can appreciate the unique crackling sound of vinyl records? This look features an Akagi Tsumugi kimono in a solid colour paired with a stylish obi,the pattern taken from with inspiration from pop songs that depict the 'Mobo' youth culture.

男のきもの シーズナルコレクション2024夏「モダンボーイ」 デザイン 矢後 直規(Naonori YAGO)

男のきもの シーズナルコレクション2024夏「モダンボーイ」 デザイン 矢後 直規(Naonori YAGO)


矢後 直規
YAGO, Naonori.
Art Director / Graphic Designer

Born in 1986 in Shizuoka Prefecture. The primary focus of his work includes brand development such as the logo, symbol, aircraft design, and uniform direction for ZIPAIR, a low-cost carrier affiliated with Japan Airlines. He has also done visual design for Roppongi Hills Fashion and Laforet HARAJUKU, as well as CD jacket designs for musicians like Akiko Yano and book designs for photographers such as Kishin Shinoyama. Featured in the German design magazine novum in 2016, China's Package and Design Magazine in 2018, and COMMERCIAL PHOTO in 2020. In February 2020, he held his first major solo exhibition "Basara" at Laforet Museum, and his first book "Basara" was published by Seigensha.
Instagram @yagonaonori

アートディレクター矢後直規さん


Collections to date.

男のきものシーズナルコレクション

Otoko no Kimono Seasonal Collection《2023-2015》

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